I recently had the opportunity to help a friend get her new business established from the very start. She came to me with a name, a couple colors and the outline of the direction she hoped her new venture would take. I started with designing the logo using the two colors she loved and then moved on to a website, marketing materials and a car wrap for her company Prius. Things are so much easier when there is a fresh slate. It’s easier to adjust the design when you see everything at the beginning. Designing car wraps has its difficulties. The main problem is you have to build in enough space to accommodate the curves and crevices. Keeping things simple is a good start.